Nigerians Ask For Herbal Beer, Star Responds (photos)

Nigeria’s number one beer brand, Star lager, recently made history as it unveiled a new brand extension, Star Triple X. Considered as Nigeria’s first beer with extra benefits, Star Triple X is the result of a painstaking research embarked upon by Star lager beer; which had the brand asking consumers what more it could do for them. Consumers echoed that they wanted ‘extra’. Star ‘listened’ and then responded with Star Triple X. 
 

Star Triple X is a beer that is extra smooth, extra strong and produced with extra African herbs. It contains 14 extra African herbs including bitter kola, kola nut and ginger. This makes it the first ever beer brand in Africa produced with African herbs. The innovative brew was formally unveiled to the public at the Polo Park Mall, Enugu, on Friday, July 3, 2015. The Star Triple X beer launch was wholly dedicated to consumers as the brand constructed an Experience Centre to enable the scores of visitors connect with the new brew. 

A gigantic mock Star Triple X bottle was also built. It measured 70 feet from the ground, making it the biggest bottle ever constructed in Nigeria. The huge bottle could be sighted from afar by people that approached the Polo Park Mall and its environs. Visitors who arrived to witness the launch were taken through the process of brewing Star Triple X at the Experience Centre. The ambience of a brewery was simulated, complete with mild sprinkling of water and bubbles, which are essential components of beer. The screen also beamed a mini-documentary, which revealed the brewing process and ingredients for the product.